If you are unaware of the commencing war between Apple and Google you have either just arrived in your time machine from the past or you have no contact with the technological world. Apple and Google have been going head to head in the technological market for a long time now. This means two things, 1. The companies have started mimicking each other (not a sign of flattery but rather one of war) and 2. The world of smart phones is going to continue to grow, as it has been, faster than most can keep up.
With Nexus One, Google, which had been content to power multiple phonemakers' devices with Android, entered the hardware game, becoming a direct threat to the iPhone. This is where the war gets a little petty. In July 2009 Apple refused to sell a few Google affiliated apps in their store- A true testament to the companies competitive nature (Gigaom, 2010).Now, many say the war was sparked by Google. It is true that Apple did not enter the search game where-as Google decided to enter the Apple dominated phone game but as many apple fans believe, Google may have started the war but Apple vows to finish it. In my opinion Apple should be very, very concerned.
Gigaom, 2010, Google Vrs Apple, http://gigaom.com/2010/02/12/google-vs-apple/
It's true that Apple should be concerned, because like Roth says in his article "either way Google wins", whether it's people buying Android smartphones, or browsing the web via Google on their iPhones. While Apple deserves praise for heralding in the smartphone era, I don't agree with the lawsuits it has tried to file against HTC, saying their handset looks too much like the iPhone. If iPhone wins they can use it as a precedent against other Android handsets in the future, stifling innovation and helping them win the war....
ReplyDeleteI think Apple's litigiousness will be the death of them in the end. I think Google are a little ahead of the game in finding sneaky little holes to screw Apple over and Apple isn't being clever enough to catch them on it.
ReplyDelete